![]() It is no surprise that the powerful energizing drink manages to clinch approximately 23% of the market share globally. Monster uses glucose-fructose syrup, a sweetener made of glucose and fructose, which absorbs slowly in the body, minimizing chances of a “sugar crash.” The sugar used differs from the traditional sucrose. Monster Energy Drinks are a proprietary blend of Caffeine, taurine, glucuronic acid, vitamins, permitted sugars, and amino acids. Other fast-selling drinks include Zero sugar, Original Green, Full Throttle, Monster Energy, and tea-based beverages. The company’s broad array of products ranges from Monster Energy Extra Strength, Coffee drinks, energy shakes, soft drinks, and others. Thanks to an enhanced distribution channel and wide selection, the company consistently grew to an estimated total value of $46.11B. ![]() It was a new dawn when Monster partnered with Coca-cola in 2015. They also approved an increase of stock shares to 240 million from 120 million. In 2012, shareholders suggested a name change to the present Monster Beverage Corporation. Years later, and as the company enjoyed better tidings, they moved to a modernized manufacturing plant in Corona. California Co Packers Corporation, a company in Hawaii, acquired the brand name in 1990. However, with stiff competition from veteran brands, Hansen went through a rough patch financially and eventually filed for bankruptcy in 1988. As sales increased, the company changed its name to The Fresh Juice Company of California. Hansen Juices began trading in 1935 and mainly targeted studio and film retailers in the vicinity. The success story trails back to Southern California. From its humble roots as an ordinary unpasteurized juice manufacturer, Monster has steadily revolutionized the energy drink industry.
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